"Innovation is this amazing intersection between someone's imagination and the reality in which they live. The problem is, many companies don't have great imagination, but their view of reality tells them that it's impossible to do what they imagine."

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"Innovation is this amazing intersection between someone's imagination and the reality in which they live. The problem is, many companies don't have great imagination, but their view of reality tells them that it's impossible to do what they imagine."

Explore more quotes by Ron Johnson

"The core value that differentiates Apple is our ability to innovate."

Ability, Value

"The reason Apple is really good, I think, and the reason their stores succeeded, is not just 'cause we know the big idea, but we have a real passion for the littlest detail. It's legendary in our products."

Creativity, Idea, Detail, Passion, Reason

"You need a very, exceptionally clear vision. And to me, a vision is something that you can say in one sentence. The fewer the words the better."

Vision, Words

"Apple has great marketing, among the best PR and marketing in the world."

Marketing, World

"Design works if it's authentic, inspired, and has a clear point of view. It can't be a collection of input."

Design,

"Innovation is this amazing intersection between someone's imagination and the reality in which they live. The problem is, many companies don't have great imagination, but their view of reality tells them that it's impossible to do what they imagine."

Imagination, Innovation, Reality

Exlpore more Imagination quotes

"The man who has no imagination has no wings."

Muhammad Ali, American Athlete

Imagination, Man

"Science does not know its debt to imagination."

Ralph Waldo Emerson, American Poet

Imagination, Science, Debt

"Belief in the supernatural reflects a failure of the imagination."

Edward Abbey, American Author

Imagination, Belief, Failure, Supernatural

"Having imagination it takes you an hour to write a paragraph that if you were unimaginative would take you only a minute."

Franklin P. Adams, American Journalist

Imagination,

"Isn't it enough to see that a garden is beautiful without having to believe that there are fairies at the bottom of it too?"

Douglas Adams, English Writer

Imagination, Fairies, Garden

"My country has contrived for me the most insignificant office that ever the invention of man contrived or his imagination conceived."

John Adams, American President

Imagination, Country, Invention, Man

"Everything that is new or uncommon raises a pleasure in the imagination, because it fills the soul with an agreeable surprise, gratifies its curiosity, and gives it an idea of which it was not before possessed."

Joseph Addison, English Writer

Imagination, Soul, Idea, Curiosity

"I like to have a thing suggested rather than told in full. When every detail is given, the mind rests satisfied, and the imagination loses the desire to use its own wings."

Thomas Bailey Aldrich, American Poet

Imagination, Desire, Detail, Mind

"The Polar Express is about faith, and the power of imagination to sustain faith. It's also about the desire to reside in a world where magic can happen, the kind of world we all believed in as children, but one that disappears as we grow older."

Chris Van Allsburg, American Author

Imagination, Power, Faith, Children

"At first, I see pictures of a story in my mind. Then creating the story comes from asking questions of myself. I guess you might call it the 'what if - what then' approach to writing and illustration."

Chris Van Allsburg, American Author

Imagination, First, Mind, Questions, Writing