"Eighty percent of our life is emotion, and only 20 percent is intellect. I am much more interested in how you feel than how you think. I can change how you think, but how you feel is something deeper and stronger, and it's something that's inside you."

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"Eighty percent of our life is emotion, and only 20 percent is intellect. I am much more interested in how you feel than how you think. I can change how you think, but how you feel is something deeper and stronger, and it's something that's inside you."

Explore more quotes by Frank Luntz

"Some people call it global warming; some people call it climate change. What is the difference?"

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"So often corporate America, business America, are the worst communicators, because all they understand are facts, and they cannot tell a story. They know how to explain their quarterly results, but they don't know how to explain what they mean."

Business, America, Corporate, Facts

"Republicans use think tanks to come up with a lot of their messages. The think tanks are the single worst, most undisciplined example of communication I've ever seen."

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"Preserving parks and open spaces is a winner because it doesn't need to be explained to everyday Americans."

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"Politics is gut; commercials are gut."

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"People like me have to have the discipline only to work for clients, corporations, political people, products, services, networks that we believe in and we want to see succeed."

Work, People, Discipline, Clients

"One of the things that you have trouble with politicians, particularly in Washington, is when you get mad at them and you can't touch them; you can't punch them; you can't yell at them."

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"My job as a pollster is to understand what really matters."

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"If you're a good numbers person, you're a bad language person."

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"It's all emotion. But there's nothing wrong with emotion. When we are in love, we are not rational; we are emotional. When we are on vacation, we are not rational; we are emotional."

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Exlpore more Change quotes

"Failure is not fatal, but failure to change might be."

John Wooden, American Coach

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"The reason men oppose progress is not that they hate progress, but that they love inertia."

Elbert Hubbard, American Writer

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"Change is inevitable. Change is constant."

Benjamin Disraeli, British Statesman

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"Although personally I am quite content with existing explosives, I feel we must not stand in the path of improvement."

Winston Churchill, English Statesman

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"I will prepare and some day my chance will come."

Abraham Lincoln, American Politician

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"Most of the change we think we see in life is due to truths being in and out of favor."

Robert Frost, American Poet

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"A revolution can be neither made nor stopped. The only thing that can be done is for one of several of its children to give it a direction by dint of victories."

Napoleon Bonaparte, French Leader

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"Change does not roll in on the wheels of inevitability, but comes through continuous struggle. And so we must straighten our backs and work for our freedom. A man can't ride you unless your back is bent."

Martin Luther King, Jr., American Leader

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"If you don't like how things are, change it! You're not a tree."

Jim Rohn, American Businessman

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"Change in all things is sweet."

Aristotle, Greek Philosopher

Change,