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"When I started in this business, everybody said the Democrats were the better communicators because they sounded like social workers, and Republicans were awful because they sounded like morticians. In some cases. they actually dressed like morticians."
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Explore more quotes by Frank Luntz

"Some people call it global warming; some people call it climate change. What is the difference?"

"Republicans use think tanks to come up with a lot of their messages. The think tanks are the single worst, most undisciplined example of communication I've ever seen."

"Preserving parks and open spaces is a winner because it doesn't need to be explained to everyday Americans."

"People like me have to have the discipline only to work for clients, corporations, political people, products, services, networks that we believe in and we want to see succeed."

"One of the things that you have trouble with politicians, particularly in Washington, is when you get mad at them and you can't touch them; you can't punch them; you can't yell at them."
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"Wall Street is the only place that people ride to in a Rolls Royce to get advice from those who take the subway."

"Today people who hold cash equivalents feel comfortable. They shouldn't. They have opted for a terrible long-term asset, one that pays virtually nothing and is certain to depreciate in value."

"It is piracy, not overt online music stores, which is our main competitor."

"Derivatives are financial weapons of mass destruction."
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