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"You need a very, exceptionally clear vision. And to me, a vision is something that you can say in one sentence. The fewer the words the better."
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"The reason Apple is really good, I think, and the reason their stores succeeded, is not just 'cause we know the big idea, but we have a real passion for the littlest detail. It's legendary in our products."

"Design works if it's authentic, inspired, and has a clear point of view. It can't be a collection of input."

"Innovation is this amazing intersection between someone's imagination and the reality in which they live. The problem is, many companies don't have great imagination, but their view of reality tells them that it's impossible to do what they imagine."
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"I grew up in the West, grew up on the land, was educated as a geologist. And I came here with a vision of what it is we ought to be doing."

"John Brown first swam into my vision in the 1960s when I was a political activist in the civil rights movement and the anti-war movement at Chapel Hill, where I went to university."

"Cynic, n: a blackguard whose faulty vision sees things as they are, not as they ought to be."

"Al Gore clearly has the vision... it's a much better vision than that of George W. Bush."

"A campaign is about defining who you are - your vision and your opponent's vision."

"And to Shakespeare I owe my vision of the world as a theater, wherein all humans are acting out their parts."

"Florida is a place of unparalleled diversity of backgrounds, experiences and vision. It makes our culture unique, but it can also make it difficult to define a common identity and create a sense of community that reaches beyond our neighborhoods to all corners of our state."

"He who could foresee affairs three days in advance would be rich for thousands of years."
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