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Arthur C. Nielsen was an American businessman and the founder of the Nielsen Company, revolutionizing the world of market research. By creating a system to measure consumer behavior and media performance, Nielsen's work has had a lasting impact on advertising, marketing, and business. His dedication to understanding consumer needs paved the way for the data-driven world we live in today. Nielsen's legacy inspires entrepreneurs and innovators to think big, embrace technology, and continuously seek ways to solve problems that have a meaningful impact on society.

"Leave no stone unturned to help your clients realize maximum profits from their investment."



"Employ every economy consistent with thoroughness, accuracy and reliability."



"Keep the problems of clients and prospects confidential. Divulge information only with their consent."


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