Bruce Barton was an American author, advertising executive, and politician. He was a pioneer in the advertising industry and is best known for his work in creating the modern advertising approach that made brands more relatable and human. As a political leader, he served in the U.S. Congress. His ability to connect people with powerful ideas through words and marketing made a lasting impact on both business and politics. Barton's life teaches the importance of creativity, persuasion, and the ability to inspire action through compelling communication.

"The five steps in teaching an employee new skills are preparation, explanation, showing, observation and supervision."



"It takes a real storm in the average person's life to make him realize how much worrying he has done over the squalls."



"Nothing splendid has ever been achieved except by those who dared believe that something inside them was superior to circumstance."



"If you have anything really valuable to contribute to the world it will come through the expression of your own personality, that single spark of divinity that sets you off and makes you different from every other living creature."



"The essential element in personal magnetism is a consuming sincerity - an overwhelming faith in the importance of the work one has to do."



"Sometimes when I consider what tremendous consequences come from little things, I am tempted to think there are no little things."



"Most successful men have not achieved their distinction by having some new talent or opportunity that was at hand."



"It would do the world good if every man would compel himself occasionally to be absolutely alone. Most of the world s progress has come out of such loneliness."

