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Daniel Starch was an American psychologist known for his research in the field of advertising and consumer behavior. His work focused on understanding how advertising influences consumer choices and perceptions. Starch's contributions to psychology and marketing research have provided valuable insights into the effectiveness of advertising strategies. His research has had a lasting impact on the field of consumer psychology and marketing.
"The simplest definition of advertising, and one that will probably meet the test of critical examination, is that advertising is selling in print."
"Advertising as the printed form of selling would seem... ultimately to be justified in so far as it serves as a means of increasing legitimate human wants, as an agency of fair and economic competition in the distribution of goods, and as a stimulant to social progress."
"Two common conceptions with regard to advertising which are held by a considerable number of people are that enormously large sums of money are expended for it, and that much of this expenditure is an economic waste."
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