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James Rouse was an American businessman and urban planner, best known for his innovative work in community development and real estate. He is credited with creating some of the first successful shopping malls and revolutionizing urban planning by focusing on integrating communities with commercial development. Rouse's vision helped shape modern cities and continues to inspire urban developers to focus on creating sustainable, inclusive spaces for people.
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"Why isn't it natural for people who have lived and worked at something to want to use the knowledge and capacity in a new way, free from the burden of making a living?"

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"Profit is not the legitimate purpose of business. The legitimate purpose of business is to provide a product or service that people need and do it so well that it's profitable."

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"Cities must be fun."

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"For many years, I have lived uncomfortably with the belief that most planning and architectural design suffers for lack of real and basic purpose. The ultimate purpose, it seems to me, must be the improvement of mankind."

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"Visions describe what best should be, could be - if and when mankind has the will to make them real."

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