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Joe Gold, an American entrepreneur and fitness pioneer, captivated fitness enthusiasts with his vision and passion for health and wellness. As the founder of Gold's Gym, his revolutionary approach to strength training and bodybuilding transformed the fitness industry, inspiring millions to pursue their fitness goals and live healthier lives.
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"When they get a 50-inch waist and a gorilla butt, it's ugly looking - and I think bodybuilding has become ugly looking."

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"To keep it simple you run your gym like you run your house. Keep it clean and in good running order. No jerks allowed, members pay on time and if they give you any crap, throw them out. There's peace where there's order."

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"It was the highlight of my life being in the Mae West show, because I saw and did things I never had before."

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"They came from all over the world to work out at Gold's Gym."

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"I nicknamed everyone in the gym. It was easier than remembering their names."

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"I've been very lucky in my life."

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"Gold's was the first bodybuilding gym made for bodybuilders."

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"That's the object of going to a gym, having fun."

Fun,
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