Kevin Kelly, the visionary American editor and writer, explored the frontiers of technology and culture with his seminal works on the digital revolution and its societal implications. As a co-founder of Wired magazine, Kelly's insights into the ever-evolving relationship between humans and technology continue to inform and inspire technologists and thinkers alike.

"Basins of attraction, of self organization, show up as well in our complex social environment, in human organizations. Here again, while we cannot predict the result of any given input, we can say that it will likely fall within one of several areas."



"In a broad systems sense, an organism's environment is indistinguishable from the organism itself."



"When a system is in turbulence, the turbulence is not just out there in the environment, but is a part of the organization or organism that you are looking at."



"The current understanding was that it was impossible to predict how something would evolve because it was a very turbulent environment full of things interacting with each other."



"One of the functions of an organization, of any organism, is to anticipate the future, so that those relationships can persist over time."



"But in a turbulent environment the change is so widespread that it just routes around any kind of central authority. So it is best to manage the bottom-up change rather than try to institute it from the top down."



"Complexity that works is built up out of modules that work perfectly, layered one over the other."



"The most certain thing you can say about the environment tomorrow is that it probably is going to be just like today, for the most part."



"Much of outcomes research is a systematic attempt to exploit what is known and make it better."



"The most interesting thing about change in the environment is that for the most part the environment isn't changing."



"The system continually has to make this choice: it can either continue to exploit a known process and make it more productive, or it can explore a new process at the cost of being less efficient."



"An organization's intelligence is distributed to the point of being ubiquitous."



"An organization's reason for being, like that of any organism, is to help the parts that are in relationship to each other, to be able to deal with change in the environment."



"The way to build a complex system that works is to build it from very simple systems that work."



"The nature of an innovation is that it will arise at a fringe where it can afford to become prevalent enough to establish its usefulness without being overwhelmed by the inertia of the orthodox system."



"And they discovered something very interesting: when it comes to walking, most of the ant's thinking and decision-making is not in its brain at all. It's distributed. It's in its legs."

