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Leo Bogart was an American sociologist born on December 10, 1918. He is known for his research and writings on media and communication. Bogart's work often explored the impact of media on society and culture, making significant contributions to the field of sociology. His insights have influenced the understanding of media's role in shaping public opinion and behavior.
"In my opinion, fun is what makes advertising successful."
"The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply."
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