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Paul Rand, the legendary American graphic designer and master of corporate identity, revolutionized visual communication with his iconic logos, posters, and book covers. From the IBM logo to his innovative designs for companies like ABC, UPS, and IBM, Rand's minimalist aesthetic and emphasis on simplicity and functionality continue to influence designers and marketers around the world.
"Providing, meaning to a mass of unrelated needs, ideas, words and pictures - it is the designer's job to select and fit this material together and make it interesting."
"Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated."
"Simplicity is not the goal. It is the by-product of a good idea and modest expectations."
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