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Phil Crosby, the renowned American quality management expert and author, revolutionized the field of business improvement with his seminal work on quality management principles and practices. From his groundbreaking book "Quality is Free" to his innovative contributions to the philosophy of Total Quality Management, Crosby's insights and methodologies have helped countless organizations around the world achieve excellence in products, services, and customer satisfaction, leaving a lasting legacy of quality and continuous improvement in the business world.

"Making a wrong decision is understandable. Refusing to search continually for learning is not."



"Quality is the result of a carefully constructed cultural environment. It has to be the fabric of the organization, not part of the fabric."


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