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Phil Crosby, the renowned American quality management expert and author, revolutionized the field of business improvement with his seminal work on quality management principles and practices. From his groundbreaking book "Quality is Free" to his innovative contributions to the philosophy of Total Quality Management, Crosby's insights and methodologies have helped countless organizations around the world achieve excellence in products, services, and customer satisfaction, leaving a lasting legacy of quality and continuous improvement in the business world.
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"Successful people breed success."

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"You have to lead people gently toward what they already know is right."

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"Very few of the great leaders ever get through their careers without failing, sometimes dramatically."

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"The great discoveries are usually obvious."

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"Slowness to change usually means fear of the new."

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"Making a wrong decision is understandable. Refusing to search continually for learning is not."

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"If anything is certain, it is that change is certain. The world we are planning for today will not exist in this form tomorrow."

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"Selecting the right person for the right job is the largest part of coaching."

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"Being convinced one knows the whole story is the surest way to fail."

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"Quality has to be caused, not controlled."

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"The audience only pays attention as long as you know where you are going."

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"Quality is the result of a carefully constructed cultural environment. It has to be the fabric of the organization, not part of the fabric."

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