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Philip Zimbardo, the eminent American psychologist and author, revolutionized our understanding of human behavior with his landmark Stanford Prison Experiment and groundbreaking research on social influence and situational factors in psychology. From his seminal work "The Lucifer Effect" to his advocacy for social change and ethical leadership, Zimbardo's contributions to the field of psychology have had a profound impact on our understanding of human nature and the dynamics of power and authority.
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"Time perspective is one of the most powerful influences on all of human behavior. We're trying to show how people become biased to being exclusively past-, present- or future-oriented."

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"Evil is knowing better, but willingly doing worse."

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"Careers in virtually all academic disciplines are fostered by being a superstar who knows more about one subject than anyone else in the world."

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"The level of shyness has gone up dramatically in the last decade. I think shyness is an index of social pathology rather than a pathology of the individual."

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"Situational variables can exert powerful influences over human behavior, more so that we recognize or acknowledge."

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"Heroes are those who can somehow resist the power of the situation and act out of noble motives, or behave in ways that do not demean others when they easily can."

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"What troubles me is the Internet and the electronic technology revolution. Shyness is fueled in part by so many people spending huge amounts of time alone, isolated on e-mail, in chat rooms, which reduces their face-to-face contact with other people."

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"Academic success depends on research and publications."

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"After doing psychology for half a century, my passion for all of it is greater than ever."

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"At North Hollywood High School, I was shunned by everyone. I would sit down in the cafeteria, and students would get up from the table and walk away. They thought I was from the Mafia."

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"What happens when good people are put into an evil place? Do they triumph or does the situation dominate their past history and morality?"

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"Being hurt personally triggered a curiosity about how such beliefs are formed."

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"The line between good and evil is permeable and almost anyone can be induced to cross it when pressured by situational forces."

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"My early childhood prepared me to be a social psychologist. I grew up in a South Bronx ghetto in a very poor family. From Sicilian origin, I was the first person in my family to complete high school, let alone go to college."

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"I have been primarily interested in how and why ordinary people do unusual things, things that seem alien to their natures. Why do good people sometimes act evil? Why do smart people sometimes do dumb or irrational things?"

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"I was discriminated against because I was Jewish, Italian, black and Puerto Rican. But maybe the worst prejudice I experienced was against the poor. I grew up on welfare and often had to move in the middle of the night because we couldn't pay the rent."

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"The Stanford prison experiment came out of class exercises in which I encouraged students to understand the dynamics of prison life."

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"I started studying shyness in adults in 1972. Shyness operates at so many different levels. Out of that research came the Stanford shyness clinic in 1977."

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"Prejudice and discrimination have always been a big part of my life. When I was 6, I got beat up and called dirty Jew boy because they thought I looked Jewish."

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"One can't live mindfully without being enmeshed in psychological processes that are around us."

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"There are no limits to what I would do to make my classes exciting, interesting, unpredictable."

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"Human behavior is incredibly pliable, plastic."

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