Quotes by Professor

"In this war - as in others - I am less interested in honoring the dead than in preventing the dead."

Butler Shaffer, American Professor

War,

"The state has, in order to control us, introduced division into our thinking, so that we come to distrust others and look to the state for protection."

Butler Shaffer, American Professor

Control, Distrust, Order, Protection

"If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless."

Jef I. Richards, American Professor

Trust, Advertising

"In advertising, sex sells. But only if you're selling sex."

Jef I. Richards, American Professor

Sex, Selling, Advertising

"There's so much truly putrid advertising out there it's embarrassing. But not all advertising is bad. Some of it is really quite mediocre."

Jef I. Richards, American Professor

Advertising,

"There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time."

Jef I. Richards, American Professor

Time, Truth, Accuracy, Advertising

"The law requires a paper towel ad to be scrupulously honest, but allows political candidates to lie without reproach. What's wrong with this picture?"

Jef I. Richards, American Professor

Lie, Law, Wrong

"The Death of Advertising? I think that's in the book of Revelation. It's the day when people everywhere become satisfied with their weight, their hair, their skin, their wardrobe, and their aroma."

Jef I. Richards, American Professor

Death, People, Advertising, Day

"In the world of commercial speech, tobacco advertising bears the earmarks of an endangered species."

Jef I. Richards, American Professor

Advertising, Speech, World

"While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising."

Jef I. Richards, American Professor

Advertising, Fact, May, Sight

"Advertising is the 'wonder' in Wonder Bread."

Jef I. Richards, American Professor

Advertising, Wonder

"I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything."

Jef I. Richards, American Professor

Advertising, Will

"Advertising is speech. It's regulated because it's often effective speech."

Jef I. Richards, American Professor

Advertising, Speech

"Advertising is totally unnecessary. Unless you hope to make money."

Jef I. Richards, American Professor

Money, Hope, Advertising

"Commercial speech is like obscenity... we can't seem to define it, but we know it when we see it."

Jef I. Richards, American Professor

Speech,

"Congress seems to believe that 'Children are our future' is a phrase coined by tobacco advertisers."

Jef I. Richards, American Professor

Congress, Future

"Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'"

Jef I. Richards, American Professor

Strategy,

"Creativity is an advertising agency's most valuable asset, because it is the rarest."

Jef I. Richards, American Professor

Creativity, Advertising

"I believe 'credibility' is one of the biggest issues yet to be addressed by Internet advertisers."

Jef I. Richards, American Professor

Internet,

"Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'?"

Jef I. Richards, American Professor

Advertising, Baby, Law, Media

"In this war - as in others - I am less interested in honoring the dead than in preventing the dead."

​

"The state has, in order to control us, introduced division into our thinking, so that we come to distrust others and look to the state for protection."

​

"If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless."

​

"In advertising, sex sells. But only if you're selling sex."

​

"There's so much truly putrid advertising out there it's embarrassing. But not all advertising is bad. Some of it is really quite mediocre."

​

"There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time."

​

"The law requires a paper towel ad to be scrupulously honest, but allows political candidates to lie without reproach. What's wrong with this picture?"

​

"The Death of Advertising? I think that's in the book of Revelation. It's the day when people everywhere become satisfied with their weight, their hair, their skin, their wardrobe, and their aroma."

​

"In the world of commercial speech, tobacco advertising bears the earmarks of an endangered species."

​

"While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising."

​

"Advertising is the 'wonder' in Wonder Bread."

​

"I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything."

​

"Advertising is speech. It's regulated because it's often effective speech."

​

"Advertising is totally unnecessary. Unless you hope to make money."

​

"Commercial speech is like obscenity... we can't seem to define it, but we know it when we see it."

​

"Congress seems to believe that 'Children are our future' is a phrase coined by tobacco advertisers."

​

"Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'"

​

"Creativity is an advertising agency's most valuable asset, because it is the rarest."

​

"I believe 'credibility' is one of the biggest issues yet to be addressed by Internet advertisers."

​

"Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'?"

​